Keith Ogorek

Keith Ogorek, president of the Author Learning Center, brings a unique perspective to communications, having worked simultaneously in ministry and the marketplace for virtually his whole career. Using his previous experience as a marketing and communications professional in bank marketing, at a global ad agency, and at the world’s leading self-publishing company, he has worked with a number of ministries to vastly improve their communication and development efforts by crafting a message that is compelling, differentiating, and true. In addition to pursuing excellence in the marketplace, Keith is passionate about men’s discipleship and has led multiple men’s groups through a two-year discipleship process at his local church. His book A Clear View, which addresses how a person’s worldview is formed, is now used in select high schools and at a Biblical Institute in Italy. When his schedule allows, Keith speaks at conferences on the topic of marketing communications for ministries, as well as at men’s retreats and family camps. 

2018 Forum Sessions


Afternoon Workshops

Pre-Forum Seminar

 

Afternoon Workshop


5 Things You Can Do Today to Improve Your Marketing Communication

Communicating what you do as a ministry is critical, yet many organizations struggle to create effective communication.  In this seminar, Keith Ogorek will share five simple principles you can apply to make your communications more impactful as you work to help others know what God has called you to do and how they can participate. So whether you need to keep your constituency better informed, thinking about a capital campaign, and raising support for individuals or communicating a new strategic opportunity, this seminar will give you principles you can apply the moment you go home.

 

Pre-Forum Seminar


7 Essential Elements of Highly Effective Marketing Communication

Communicating what you do as a ministry is critical, yet many organizations struggle to create effective communication. If this is a challenge for you, then you won’t want to miss this unique interactive workshop. Drawing from years of experience in the market place and working with ministries, Keith Ogorek will share seven essential elements of all effective marketing communication campaigns. These time-tested principles are things you can apply no matter the size of your staff or length of your ministry So whether you need to keep your constituency better informed, are thinking about a capital campaign, raising support for individuals or communicating a new strategic opportunity, this seminar will give you principles you can apply the moment you go home. You are also encouraged to bring the current communication you are using so we can explore how to apply the principles covered in the seminar to immediately improve what you have now. God has called you to a particular ministry so let’s make sure others know very clearly what that is and how they can support you to have an even greater impact for the Kingdom.

Participants will be given time to practice applying the principles covered in the seminar. They are highly encouraged to bring along examples of their own organisations' marketing communications in order to explore how to improve what they have now.

 

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